OUR VISION

To elevate how organizations and the people who work for them recognize and are recognized for the unique value they create every day.

OUR FOUNDATION

Founded in April 2011, Pricing Empowered, LLC is built on a deep belief in the transformative potential of pricing. Drawing from decades of industry experience, our team has identified four key trends: companies often undervalue themselves, strategic pricing adoption can enhance profits and corporate culture, scarcity of pricing experts and high technology costs pose challenges for smaller firms, and even larger companies face cultural hurdles in strategic pricing. To address these issues and broaden knowledge sharing, we launched Price Space in 2023. This platform provides a community space for strategic pricing training, technology, and coaching accessible to both small and large companies, fostering a proactive pricing culture. Price Space distinguishes itself with a self-service model, empowering businesses to optimize pricing strategies independently, enhancing autonomy and efficiency.

WHO WE ARE

Today, Pricing Empowered and Price Space stand united under a single vision: to elevate how organizations and the people who work for them recognize and are recognized for the unique value they create every day. We are dedicated to achieving this for hundreds of companies globally by 2030. Our unique approach to deliver comprehensive solutions sets us apart in our industry. These entities leverage proprietary innovative technologies, enabling clients to make data-driven pricing decisions and maintain a competitive edge. With a client-centric focus, Pricing Empowered and Price Space emphasize their commitment to understanding each client’s unique needs, challenges, and goals. Looking ahead, both brands will remain at the forefront of innovation, expansion, and development of cutting-edge pricing solutions.

OUR TEAM

Our leadership team brings the unique experience of helping over 200 companies optimize their return on value through best practices in pricing. With blended backgrounds in pricing science, organizational design, marketing strategy, and technology, our clients benefit in tailored pricing engagements through a wholistic approach to pricing excellence organizational transformations.

Adrienne Gordon

CEO

Andrew Gordon

CFO

Amy Jenyk

CMO

Eliza Aimone

Director of Technology

Adrienne Gordon began her pricing career in the late ‘90s at Fortune 500 Parker Hannifin. After leading their pilot strategic pricing program that ultimately became a global initiative, she spent 7 years supporting the global rollout and working with their 130+ manufacturing and distribution companies across the world.  This work got the attention of industry analysts and was profiled in the Wall Street Journal in 2007. 

Adrienne continued her price leadership career as the Pricing Director of American Greetings and soon after as an internal consultant for Fortune 500 Eaton Corporation. In 2008 she began consulting, ultimately launching Pricing Empowered LLC, a pricing practice serving B2B companies ranging from mid-market to Fortune 500’s.  She has partnered with many household brand names across diverse industries, including publicly owned, privately owned, and private equity-owned companies.

At Price Space, Adrienne is responsible for Operations and Client Experiences.
Adrienne holds an MBA from Western New England University and a Bachelor’s Degree in Biomedical Engineering from Boston University. 

Fun fact:  Adrienne is also a certified Hypnotherapist and is an excellent party planner.

Andrew Gordon also started his experience in pricing in the late 90’s, while working in the food wholesale industry.  Being responsible for the government segment, Andrew mastered the art of creating and negotiating government contracts.  In 2002, Andrew founded his first consulting firm Gordon Consulting, which focused on optimizing government contracts for clients.  While in that role, he pursued his love for technology and received several technology certifications. In 2011, Gordon Consulting was rolled into Pricing Empowered, LLC, a pricing practice serving B2B companies ranging from mid-market to Fortune 500’s.

Responsible for intelligence and analytics capabilities, Andrew serves Price Space as our Chief Financial and Technology Officer.
Andrew holds a Bachelor’s Degree in Marketing from Bentley University.

Fun fact:  Andrew is also a working actor and producer in TV, commercial, and film.  He also runs 100-mile trail races for fun.

Amy Jenyk started her path in the late 90s, working for the Wall Street Journal.  She was responsible for Advertising Sales in the Cleveland, Ohio office.  She was quickly recognized and started training sales teams on how to develop presentations for the Chicago sales office.   

She then dedicated the majority of her career to Publicis Groupe, the world's largest communication company, headquartered in Paris, France.  She oversaw one of their North American divisions as General Manager at Omni Media Cleveland and co-managed a sister company in marketing.  In 2013, she was promoted to CEO of Omni Media Cleveland and then became Owner a few years later.  Amy has overseen many high-level projects within her 20 years of experience and enjoys every project she has ever been involved with. 

At Price Space, Amy is responsible for Marketing and Sales. 
Amy holds a Bachelor of Science degree in Advertising and Public Relations from Youngstown State University.

Fun fact: Amy also owns a travel agency, and she loves to travel, cook, and CrossFit.

Eliza Aimone is our Director of Technology. Eliza Aimone brings a broad range of experience in people and technology to the team. An expert in machine learning, python, and SQL, Eliza is responsible for managing the Price Space development team to ensure a seamless user experience for both our customers and our own internal staff.

Prior to pursuing her Bachelor’s in Neuroscience from Kent University, she began her STEM career in biological sciences.  She has held roles as broad as biochemical lab technician to certified chemical dependency counselor.  

More recently, she has had the amazing opportunity to collaborate with peers at MIT and Harvard to study the geopolitical impacts of AI on our world and looks forward to leveraging her expertise in modern technology trends to disrupt the field of pricing in the mid-market.

Fun fact:  Eliza is a board game enthusiast and loves a good road trip.

Adrienne Gordon

CEO

Adrienne Gordon began her pricing career in the late ‘90s at Fortune 500 Parker Hannifin. After leading their pilot strategic pricing program that ultimately became a global initiative, she spent 7 years supporting the global rollout and working with their 130+ manufacturing and distribution companies across the world.  This work got the attention of industry analysts and was profiled in the Wall Street Journal in 2007. 

Adrienne continued her price leadership career as the Pricing Director of American Greetings and soon after as an internal consultant for Fortune 500 Eaton Corporation. In 2008 she began consulting, ultimately launching Pricing Empowered LLC, a pricing practice serving B2B companies ranging from mid-market to Fortune 500’s.  She has partnered with many household brand names across diverse industries, including publicly owned, privately owned, and private equity-owned companies.

At Price Space, Adrienne is responsible for Operations and Client Experiences.
Adrienne holds an MBA from Western New England University and a Bachelor’s Degree in Biomedical Engineering from Boston University. 

Fun fact:  Adrienne is also a certified Hypnotherapist and is an excellent party planner.

Andrew Gordon

CFO

Andrew Gordon also started his experience in pricing in the late 90’s, while working in the food wholesale industry.  Being responsible for the government segment, Andrew mastered the art of creating and negotiating government contracts.  In 2002, Andrew founded his first consulting firm Gordon Consulting, which focused on optimizing government contracts for clients.  While in that role, he pursued his love for technology and received several technology certifications. In 2011, Gordon Consulting was rolled into Pricing Empowered, LLC, a pricing practice serving B2B companies ranging from mid-market to Fortune 500’s.

Responsible for intelligence and analytics capabilities, Andrew serves Price Space as our Chief Financial and Technology Officer.
Andrew holds a Bachelor’s Degree in Marketing from Bentley University.

Fun fact:  Andrew is also a working actor and producer in TV, commercial, and film.  He also runs 100-mile trail races for fun.

Amy Jenyk

CMO

Amy Jenyk started her path in the late 90s, working for the Wall Street Journal.  She was responsible for Advertising Sales in the Cleveland, Ohio office.  She was quickly recognized and started training sales teams on how to develop presentations for the Chicago sales office.   

She then dedicated the majority of her career to Publicis Groupe, the world's largest communication company, headquartered in Paris, France.  She oversaw one of their North American divisions as General Manager at Omni Media Cleveland and co-managed a sister company in marketing.  In 2013, she was promoted to CEO of Omni Media Cleveland and then became Owner a few years later.  Amy has overseen many high-level projects within her 20 years of experience and enjoys every project she has ever been involved with. 

At Price Space, Amy is responsible for Marketing and Sales. 
Amy holds a Bachelor of Science degree in Advertising and Public Relations from Youngstown State University.

Fun fact: Amy also owns a travel agency, and she loves to travel, cook, and CrossFit.

Eliza Aimone

Director of Technology

Eliza Aimone is our Director of Technology. Eliza Aimone brings a broad range of experience in people and technology to the team. An expert in machine learning, python, and SQL, Eliza is responsible for managing the Price Space development team to ensure a seamless user experience for both our customers and our own internal staff.

Prior to pursuing her Bachelor’s in Neuroscience from Kent University, she began her STEM career in biological sciences.  She has held roles as broad as biochemical lab technician to certified chemical dependency counselor.  

More recently, she has had the amazing opportunity to collaborate with peers at MIT and Harvard to study the geopolitical impacts of AI on our world and looks forward to leveraging her expertise in modern technology trends to disrupt the field of pricing in the mid-market.

Fun fact:  Eliza is a board game enthusiast and loves a good road trip.

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OUR BLOGS

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Time to Retire Lester

Grab a seat, and let's chat about how creating the right culture sets the stage for pricing
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Pricing was in the small print of your job description

Pricing is often hidden in the fine print of job descriptions, but it's crucial for the sustainable growth of
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Stop Planning Pricing Weddings

Pricing is deeper than a number on a page - it's a reflection of how you view the value your organization

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